There are numerous survey software options in the market to conduct research on your website visitors and target audience. However, many options are not targeted for small businesses and command a high price due to features you may not need.
We’ve sorted through the various software providers and picked 18 that are priced and include features that are suitable for small businesses and solo entrepreneurs.
The chart below provides a quick overview of pricing options by tier. Since not all survey providers include a monthly payment option, we display annual pricing for sake of comparison.
Below the chart we include more details about each option and when available, include a sample video of a survey being created so you can see how easy or difficult the software is to use with its most basic functionality.
Most of these software options tier their plans based on criteria like access to features, the ability to add more users for team collaboration, and number of survey responses (though the majority have unlimited options on most of their paid plans). Therefore, knowing what you really need is the key to controlling costs and not overbuying.
Not all software providers offer the same feature set but here are the major features along with a brief explanation.
We can’t really tell you which is the perfect option for you, but here is our opinion on some standouts from our limited research.
Best Free Plan – Survey Planet, Responster
Best Low Price Tier Plan – SurveyMonkey (lots of features but one of the more expensive options)
Best Training Video Library – SoGoSurvery
Most Affordable for Teams – Kwiksurveys
Best Integration with ActiveCampaign – SurveyMonkey (according to an ActiveCampagin representative)
If you are a solo entrepreneur or a small business just getting started with surveys, I recommend trying one of the free plans from Survey Planet or Responster if you are cost conscious or the low price plan from industry leader SurveyMonkey.
Survey Methods has the lowest priced entry level plan in our comparison and was also awarded for its ease of use and value in the survey category in 2018 by Capterra.
Key Features: (some features may only be available on certain plans)
Free Plan:
Survey Method’s free plan offers quite a bit – 500 survey responses a month, unlimited number of surveys, access to the Survey Library with sample surveys, several survey question types (choice-based, matrix, open-ended), and 20 questions per survey.
Advanced Plan ($9/month, $108/year)
The Advanced plan adds an unlimited number of survey responses, some page logic features, and the ability to add a company logo.
Professional Plan ($39/month, $468/year)
The Professional plan gets you access to all the features including creating anonymous surveys, all the page logic options, more themes, the ability for the respondent to save and resume surveys, team collaboration, and more.
See all the features Survey Methods offers – https://surveymethods.com/plans-pricing/
SurveyNuts is a French based survey software tool that also includes the ability to make polls and forms.
Key Features:
Free Plan:
SurveyNuts’ free plan includes 100 responses per survey, 10 questions per survey, and real-time statistics.
Basic Plan: ($17/mo., $150/year)
Stepping up to the basic plan allows 300 responses per survey, 15 questions per survey, access to design themes, and the ability to view individual answers rather than aggregate data.
Pro Plan: ($25/mo., $190/year)
For not too much more per year the Pro plan adds unlimited responses and questions and some data export options.
Plus Plan: ($39/mo., $390/year)
The plus plan adds access to all the features including white label surveys and branching logic questions.
See all of SurveyNuts’ features and plan pricing – https://surveynuts.com/en/pricing
Kwiksurveys bills itself as one of Europe’s largest survey software providers. They’ve been around for 16 years and tout their compliance to European data privacy laws including GDPR.
Key Features:
Free Plan:
100 responses per survey, create unlimited forms.
Essentials Plan: ($12.99/month, $155/year)
Adds unlimited surveys and responses, reporting, and question logic capabilities.
Pro Plan: ($25/month, $300/year)
Adds A/B split testing, the ability to redirect visitors to a website after the survey is completed, custom fields, and automatic zip code lookup.
Business Plan: ($59/month, $708/year)
Adds a custom domain, the ability to white label your surveys and additional support from the company.
See all of Kwiksurveys’ pricing and plans – https://kwiksurveys.com/pricing
Survey Legend is a Swedish-based company that was founded in 2010. One of their original goals was to make survey creating and taking enjoyable through great design.
Key Features:
Free Plan:
The starter plan is fairly limited and only offers 3 surveys and includes ads and the company logo watermarked. However, you can get unlimited responses and can view the real-time analytic feature.
Pro Plan: ($170/year)
The Pro plan adds the ability to create 2 surveys, the ability to export up to 1,000 responses per survey, more conditional logic capabilities but surprisingly still includes ads.
Business Plan: ($300/year)
It isn’t until the Business plan that you are able to offer unlimited surveys, collect unlimited responses, remove ads, and get all the custom branding and question logic features.
View all Survey Legend plans, pricing, and features – https://www.surveylegend.com/pricing/
Survey Planet is located in Marina Del Rey, CA and was founded in 2011.
Key Features:
Free Plan:
Survey Planet’s free plan is the most generous on this list offering unlimited surveys, unlimited questions, unlimited responses, anonymous survey creation, access to over 90 pre-written surveys, and basic reporting.
Pro Plan: ($20/month, $180/year)
The Pro plan adds to all the great Free features with the ability to export survey data, question branching, pre-designed themes and templates, white labeling, and more.
See all of Survey Planet’s features – https://surveyplanet.com/features
Responster is another Swedish survey software provider that was founded in 2015.
Survey creation demonstration video:
Key Features:
Free Plan:
Responster is another option with a very generous free plan which includes unlimited surveys and responses, 10 question types, use premade themes or design your own, and analytics.
Plus Plan: ($190/year per user)
The plus plan is designed for businesses and adds advanced analytics to view individual answers, data exporting, on-site surveying, question logic, and team collaboration.
See Responster’s plans and pricing – https://www.responster.com/pricing/
Crowd Signal is owned by Automattic, the company behind WordPress.com, WooCommerce, Jetpack, and more.
Key Features:
Free Plan:
The free plan offers the ability to create unlimited polls and surveys with limited reporting.
Pro Plan: ($29/month, $204/year)
The Pro plan removes Crowdsignal branding, adds advanced reporting, and the ability to email and invite up to 10,000 users to interact with your surveys, polls, or quizzes per month.
Corporate Plan: ($99/month, $900/year)
The Corporate plan adds 10 user accounts, 50,000 email invites, and advanced API integration.
See Crowdsignal’s plans and pricing – https://crowdsignal.com/pricing/
SurveySparrow is a Palo Alto, CA founded in 2017 whose founders set out to improve the survey taking experience.
This SurveySparrow overview video includes a quick demonstration of survey creation:
Key Features:
Free Plan:
The free plan includes 100 responses per month, 10 questions per survey, survey embedding, advanced reporting, and Zapier integrations.
Starter Plan: ($228/year)
The starter plan adds 1,000 responses per month, custom branding, one question logic option, and more options to share a survey.
Premium Plan: ($588/year)
The premium plan includes unlimited responses, more question logic options, personalization through piping and variables, data export, and more.
View Survey Sparrow pricing and plans – https://surveysparrow.com/pricing/
Zoho Survey can be used as a standalone product or as part of a larger integrated marketing and CRM platform called Zoho One.
Survey creation video:
Key Features:
Free Plan:
Zoho Survey free plan includes unlimited surveys, 100 responses per survey, 10 questions per survey, access to over 200 survey templates, survey embedding, and PDF exporting.
Plus Plan: ($240/year)
The plus plan gives you unlimited surveys, questions, and responses; question logic options, the ability to completely customize the survey designs, custom branding, and more exporting options.
Pro Plan: ($300/year)
The pro plan adds piping and custom variables to personalize the survey, white labeling, better integration into Zoho’s other apps, and integration into thrid party tools like Google Sheets, Tableau, Shopify, and Zendesk.
Enterprise Plan: ($720/year)
Adds more user accounts for team collaboration.
See all Zoho Survey’s pricing and plans – https://www.zoho.com/survey/plan-comparison.html
LimeSurvey is an open source survey option meaning that the software code can be developed and modified by anyone.
Survey creation video:
Key features:
Free Plan:
LimeSurvey’s free plan is somewhat stingy and only allows 25 responses per month. It does give you access to a lot of features and questions types so treat it more as a “trial” than a usable plan.
Basic Plan: ($285/year)
The basic plan increases responses to 1,000/month.
Expert Plan: ($849/year)
The expert plan allows 10,000 responses a year.
See LimeSurvey Professionals list of features, plans, and pricing – https://www.limesurvey.org/editions-and-prices/limesurvey-pro/professional-features
MySurveyLab is based in Warsaw, Poland and was founded in 2009. The software is primarily built to integrate with some of the more popular CRM and helpdesk software options in the market.
Survey creation video:
Key Features:
Starter Plan: ($29/month, $290 year)
The starter plan includes an unlimited number of surveys, 1000 survey responses per month, access to 10 survey themes and custom branding.
Advanced Plan: ($49/month, $490/year)
The advanced plan adds access to all themes, 2500 survey responses per month, more data export options, and integration with Google analytics.
Professional Plan: ($149/month, $1490/year)
The professional plan adds access to most advanced features like advanced skip logic, access to a question bank, and unlimited survey responses.
See MySurveyLab’s full list of features and plans – https://www.mysurveylab.com/en/pricing/features/
SoGoSurvey is a U.S. based company founded in 2013. The company website includes a fairly large library of training videos to support its software which is a very nice value add.
Survey creation video:
Key Features:
Free Plan:
The company only recommeds the free plan as a trial platofrm and not something to conduct actual surveys due to the low response limitation.
Plus Plan: ($299/year)
Get unlimited surveys and responses, basic question logic features, custom branding, and data exporting to Excel.
Pro Plan: ($480/year)
The Pro plan adds access to more question types, more question logic options, full customization of the survey design presentation, and more data exporting.
Premium Plan: ($1188/year)
The Premium plan adds access to all features including advanced reporting and analytics, anonymous surveys, pre-filling data into the survey, and advanced question logic.
See SoGoSurvey’s complete feature list – https://www.sogosurvey.com/complete-feature-list/
Survey Gizmo is headquartered in Boulder, CO and was founded in 2006.
Survey creation video:
Free Plan:
The free plan is limited to just 3 surveys and 100 responses per month.
Collaborator Plan: ($300/year)
This plan provides unlimited surveys, questions, and responses, data exporting, basic question logic, and acess to more question types.
Professional Plan: ($1,020/year)
The Professional plan adds advanced survey logic, offline surveys, more advanced question logic, piping previous answers and data into questions, and more reporting features.
Full Access: ($1800/year)
If you want everything Survey Gizmo offers, this is the plan.
See all of Survey Gizmo’s features and plan details – https://www.surveygizmo.com/plans-pricing/
SurveyAnyplace was started in 2011 as a tablet-based quiz tool that grew into the surveying program it is today. It is located in Antwerp, Belgium.
Survey creation video:
Key Features:
Essential Plan: ($29/month, $300/year)
The Essential plan allows custom branding but only 400 survey responses per month.
Professional Plan: ($49/month, $540/year)
The Professional plan allows 2,000 responses per month and more personalization options.
See a list of all features and pricing options – https://surveyanyplace.com/pricing/
https://www.clientheartbeat.com/
Client Heartbeat specializes in customer satisfaction feedback. The company was founded in 2012 and is located in Australia.
Key Features:
Client Heartbeat seems to take a more “customer relationship management” approach to surveying rather than high volume. Their technology includes customer tracking and alerts when a customer starts to feel unhappy.
Basic Plan: ($39/month, $348/year)
Client Heartbeat’s plans are basically tiered according to the number of contacts (survey respondents) you need. They taylor plans toward lower volume as the basic plan only allows 50 contacts.
Gold Plan: ($79/month, $708/year)
The Gold plan allows 500 contacts and integration with a CRM via API.
Platinum Plan: ($119/month, $1068/year)
The Platinum plan increase the contacts to 1,000 and adds premium support from the company.
View plans and pricing – https://www.clientheartbeat.com/pricing
SurveyMonkey is a market leader in the industry and was founded in 1999 and is currently based in San Mateo, CA. It is a large company with between 500-1,000 employees according to their LinkedIn profile.
Survey creation video:
Key Features:
See all of SurveyMonkey’s features and plan details – https://www.surveymonkey.com/pricing/individual/details/
Survicate is based in Warsaw, Poland and was founded in 2013.
Survey creation video:
Key Features:
Free Plan:
The free plan only lets you survey 50 people but gives you access to survey templates, unlimited qeustions and skip logic.
Essentials Plan: ($59/month, $708/year)
Survey up to 500 poeple, data export, integrations, and custom survey endings.
Professional Plan: ($99/month, $1,188/year)
Adds surveying up to 2,500 people, white labeled surveys, custom CSS, API acess, and answer piping.
Ultimate Plan: ($249/month, $2,988/year)
Adds surveying up to 10,000 people and all features.
See all of Survicate’s plans and pricing – https://survicate.com/pricing/
QuickSurveys is a part of the larger data insights company Toluna. QuickSurveys includes software to conduct your own surveys and a paid service to have surveys done for you.
Survey creation video:
Free Plan:
QuickSurveys has a generous free plan with unlimited surveys and questions, real-time reporting, and standard filter logic.
Premium Feature Plan: ($85/month, $1020/year)
The Premium plan provides access to all features.
See all plans and features – https://www.quicksurveys.com/Pricing
Jim started earning a living online in 1999 and became a solo entrepreneur in 2001. He started Solo Intel in 2019 as a way to help solo entrepreneurs and small operators become more strategic with their online business.
Here is the best kept secret in email marketing. A feature-loaded email software tool and sending service with awesome marketing automations and a price that comes in way lower than the competition.
Neil Patel says to follow this method to get 1,000 visitors to a new website without spending any money. But will it work?
Learn how you can send information you collect from surveys into the marketing automation program ActiveCampaign so all your customer insights are stored in one place.
Going through the time and expense of creating a course that doesn’t sell is a terrible feeling. Learn how to do smart market research before building your course for the best chance to succeed.